Polls and Surveys Are Critical in Keeping Consumers Well Informed

Photo of a rural polling station.

Using Online and Real-World Tools to Empower Consumers and Causes

Every time an individual opens the newspaper or accesses the Internet, he or she sees yet another opinion poll or survey. The poll may be conducted in reference to the approval rating of the nation’s leader or comprised of the results of a critical issue on the minds of persons within the nation. That said it is easy enough to spot polls, reviewed by readers, who are interested in entertainment or sports. You can find this type of polling on websites geared toward sports-related subjects or where actors and actresses are of interest to an audience.

A Poll can be as Simple as a Single Question

The poll can be conducted by using a simple question. In example, with respect to a celebrity site, the question may be as simplistic as: Which person wore the best dress? The preceding question is generally plugged in where an awards event was covered on one of the popular celebrity-based sites. Another question, for example, is one asking which sports team is going to win a tournament on a particular weekend. The latter question is naturally relative to a site dedicated to sports. It is easy enough to say, public opinion; conducted on an individual basis, is important in establishing certain fashion trends; and analyzing a fan’s preference with regard to a team’s performance. Naturally, this same level of professional curiosity is carried over in the operations of day-to-day business; non-profit activities; and the popularity of individuals. The technique, associated in using a poll or survey, is conducted on a political basis, business basis, or with regard, once again, to the popularity quotient of a celebrity.

The Difference between a Poll and a Survey

The idea of Polls and Surveys gets people thinking: What is the difference? It goes without saying there is a great deal of similarity between the two designs in way of attaining an individual’s viewpoint or the opinion of a specific respondent with respect to celebrities or products and services within a particular niche industry. The following content however explains the subtle differences associated with Polls and Surveys.

The Poll is brief and the Survey is More Substantial

The poll is quicker and easier to perform than conducting a survey. In this light, a poll can be as brief as one question. The survey on the other hand, is generally longer in duration and covers a great deal more information. Data relative to polls can be accumulated by way of the Internet, on the phone, mechanically (so to speak) using a piece of paper and pen; and in-person. The poll is quick, again, in duration. The political poll which the candidates and public rely upon; during periods when elections prevail, generally is inclusive of around nine-hundred completed entries conducted over a 3 day span of time or less. The quick turn-around time of polling is essential since public opinion is bound to shift with great rapidity on certain significant subject matters. In comparison to polling, it is right to say, conducting a survey is performed more consciously or intentionally. The survey project can take a span of time lasting for several weeks or longer.

The Design of a Poll is Much More Simplistic than that of a Survey

The poll is generally designed in way of a much simpler format than that of a survey. It stands to reason since research in the form of polling is preferably brief: the questions associated with a poll are more to the point. In example, questions associated with the design of the poll are close-ended questions wherein Yes and No answers generally suffice. Choices as to type must also be part of a quick query and analysis. The survey, on the other hand, provides the researcher with a great deal more options in the form of rankings; questions which are open-ended — encouraging the respondent’s verbatim comments; and methods making use of rankings.

Survey Reporting is Ten Times More Involved than Simple Polling

Analysis with respect to survey reports is considerably more involved than data collection relative to a poll. Information provided by polling is generally summed up by means of the media such as a news release or over the Internet. Survey projects, however, generally necessitate reporting. The reports of a survey can be as massive as one-hundred pages or more. The survey then is much more comprehensive in design than the poll in providing a client with data or information.

Polls and Surveys are More Similar than Unique to One Another

The poll and survey necessitate solid methods in order for the data and associative information collected to be useful. In other words, even the simplest type of poll requires a very thorough analytical approach in order to provide the client with useful information. It must provide data which clearly provides the user something that is meaningful in scope. In example, the person requiring the information must be able to carefully reason to him or herself what it is the poll provides in way of a projection or answer; and conversely what it does not provide in way of the same. Regardless, both methods are useful research tools for the voter, a corporation, or consumer. Such research tools keep businesses, political candidates, and the general public highly informed.

In Conclusion:

Conclusively, both research techniques are useful in doing business, conducting political campaigns, and making decisions pertinent to consumer purchasing. The general public and business would not be nearly as well-informed without making use of a poll or survey.

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Posted in Polling